Ed Hendry Portfolio
Graphic design, illustration, 3D, motion design
Lost2.jpg

Lost Light

Personal project

Completed for the D&AD New Blood Adobe brief. The brief asked designers to communicate some wisdom gained through the medium of three illustrations/posters. The full brief can be viewed here.
My response, "Lost Light" challenges the accepted negative feelings towards being emotionally lost.

    To supplement the illustrations, the brief asked for a 100 word description of the work.    We often think of being emotionally lost as negative, we experience feelings such as confusion, self-doubt or loneliness. However when we think of being physically lost, we may feel scared, but also excitement, freedom or liberation. We never know what’s around the corner or where the path leads. The lost path can be tough, confusing, but when thinking in this alternative way we may achieve and see great things – the light can be closer than we think. My wisdom is that feeling physically lost is not dissimilar from being emotionally lost.       The visuals were inspired by the  Monument Valley  art style.

 

To supplement the illustrations, the brief asked for a 100 word description of the work. 

We often think of being emotionally lost as negative, we experience feelings such as confusion, self-doubt or loneliness. However when we think of being physically lost, we may feel scared, but also excitement, freedom or liberation. We never know what’s around the corner or where the path leads. The lost path can be tough, confusing, but when thinking in this alternative way we may achieve and see great things – the light can be closer than we think.
My wisdom is that feeling physically lost is not dissimilar from being emotionally lost. 

 

The visuals were inspired by the Monument Valley art style.

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Familiarity.jpg
Lost.jpg